End of Season Sale on now! Shop before they are gone! | Free Shipping in Canada for all orders over $150.

FREE REIGN: free to rule 


FREE REIGN, a lifestyle. It is based on our belief that in this life, we don’t have control over the things that happen to us, but we have full control over how we react + move forward. We encourage you to take charge, live your best life + be free to rule all that you do.

Our mission as a company is to make us all feel good, look good + do good. If the pieces we design does not encompass all 3 of these, we simply just won’t do it.

We are constantly working to elevate awareness for invisible conditions like mental health + chronic illness as it is near + dear to us. Plus, we are constantly giving back - all year long.

FREE REIGN is part of the new wave of fashion: producing empowering + inspiring comfy, ethical + versatile pieces that are made with integrity in Canada, completely sweatshop free.

We are proud to announce that over 93% of our Fall + Winter Collection is made using eco-friendly fabrics!

It is our hope that you not only love our pieces, but what we stand for.

We look forward to welcoming you into our family.